May 10
17
If Marketing Was Flirting
Marketing – The Simple Explanation
Understanding practical marketing 101.
Finally, for all sales people out there, a real simple explanation of ‘Marketing’ – The buzz word in today’s business world:
1. You’re a man and you see a gorgeous gal at a party. You go up to her and say, “I’m fantastic in bed.” That’s Direct Marketing.
2. You’re at a party with a bunch of friends and see a gorgeous gal. One of your friends goes up to her and, pointing at you, says, “he’s fantastic in bed.”
That’s Advertising.
3. You see a gorgeous gal at a party. You go up to her and get her telephone number. The next day you call and say, “Hi, I’m fantastic in bed.”
That’s Telemarketing.
4. You see a gal at a party; you straighten your tie. You walk up to her and pour her a drink. You say, “May I?” and reach out to brush a piece of lint off her pants and then say, “By the way, I’m fantastic in bed.”
That’s Public Relations.
5. You’re at a party and see a gorgeous gal. She walks up to you and says, “I hear you’re fantastic in bed.”
That’s Brand Recognition.
6. You’re at a party and see a gorgeous gal. She fancies you, but you talk her into going home with your friend.
That’s a Sales Rep.
7. Your friend can’t satisfy her so he calls you.
That’s Tech Support.
8. You’re on your way to a party when you realize that there could be gorgeous chicks in all these houses you’re passing, so you climb onto the roof of one situated towards the center and shout at the top of your lungs, “I’m fantastic in bed!”
That’s Junk Mail.
Randy Stuppard is one of the most savvy business people that I know. He is known as "the guy who makes things happen."