Aug 10
16
Cobweb Sites
We’ve seen them. A blog that has not been updated in a very, very, long time. Something like my blog. It’s been 3 months since my last post. Wow. Where does the time fly? This is a case of "do what I say, not as I do"…
This is what happens to most businesses when they start their website. There is a lot of excitement at first, then it dies off as the tedium sets in. And this is where a plan sets them apart from their competitors.
I sit down with my clients and have them commit to one article or video a week. Some have opted for twice a month and others once a month. But at no time can you post less than once a month. And that goes for autoresponders as well. Your customers and potential customers must receive at least one "touch" from you each month.
The most successful salesman in the world sent cards to his customers every month. Every customer. He never had to pay for yellow page, TV, or newspaper ads.
I am committing to one article / vid each month. That is doable and I won’t feel overwhelmed. And if I decide to add an extra post, that’s ok too. That’ll be a bonus.
See you in September.
Randy Stuppard is one of the most savvy business people that I know. He is known as "the guy who makes things happen."