Randy Stuppard – Common Sense Marketing

I was asked the other day by a client if the person who was working for them (on contract) was doing enough. They outlined a bit about what the person was doing and not much else.

Without getting into the details, all I said was “I don’t look at how much work anyone does – all I care about is results.”

If someone takes 40 hours to get the same results as someone else does in 2, and you pay them the same, what difference does it make? I pay on results.

Once upon a time, there was a family that one time in the dead of a cold and blistery winter night, their furnace stopped working. As the children huddled by the oven to get warm, they called the furnace guy who came right over.

He was an old guy that didn’t move very quick, and scratched his head and hemmed and hawed alot. He finally looked at the family and said “Yep. This will cost you $750.”

They gladly paid this man who then went very carefully, to one section of the furnace, angled his hand, and deliberately struck it with just the right amount of force.

Boom! The furnace turned on and the family had heat.

The father was outraged. “How can you charge us $750 for 5 minutes of work???!!!!”

The old guy scratched his head and thoughtfully looked at the father and the rest of the family and said…

“It’s taken me hours of study of years of experience to know where and how hard to hit that furnace to get you your results”

Are your people are getting you the results in the time frame they said they would? If yes, then you have your answer.

Later…
Randy

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